Internet users are going to be in for confusion in the months to come as Mark Zuckerberg is revamping his brand, Facebook. If sources are to go by, this is an attempt by the Facebook founder to own the metaverse. Don’t worry, if the term metaverse does not make sense to you. Read on, as we explain that and much more in this blog. Besides that, we also give you insights into what is happening at Facebook, the company that owns Facebook, Whatsapp, and Instagram.
Mark says that since the brand focuses on only one of the many products of the company. This rebranding effort will enable the organization to cover its umbrella of offerings under one brand. Here is everything you wanted to know about the rebranding of Facebook as Meta.
What Is A Metaverse?
In the simplest possible terms, one can call metaverse the future version of the internet. Metaverse is a 3D virtual space that several companies are targeting to create that one can share online. Mark Zuckerberg chose this name because he thinks that Facebook, the company, will represent it, rebranded now as Meta.
In a letter, announcing the rebranding, Zuckerberg spoke about the possibility of teleportation in the future. He spoke about how at the snap of their fingers people will be able to be present at their workplaces without availing transportation, attend a concert along with their friends, or get into the living room of their parents. It’s not happening now. However, it’s for the future.
What’s The Reason Behind Changing The Name To Meta?
Mark Zuckerberg has only one aim as of now. He doesn’t want Meta to be just a social media platform and wants to diversify his brand. According to a few experts, Mark doesn’t want Facebook to run on other platforms.
They think that he has taken this decision since he intends to own the operating system in the coming times. Facebook now has one simple strategy. Rather than being prisoners on the platforms of others, it wants others to run their apps on its platform.
Meta let its clear intentions of avoiding a company that restricts what one can and cannot do while charging exorbitant fees, which could be an indirect reference to Apple. However, experts have their concerns about Meta’s ability to gain control over the metaverse.
The first question that has sprung up in people’s minds is: Can Meta provide the necessary tools instead of being just the gatekeeper? As the ultimate advertisement provider of the metaverse, the company wouldn’t want to compromise with this position. The company wants to let go of anything that interferes with its aim of holding control.
Do Users Have Nothing Else to Worry About?
After the release of Facebook Papers, there have been some negative stories doing the rounds. Some have speculated that Facebook getting a new name might distract people from the burning issues. Frances Haugen, a whistleblower, shared some internal documents that point out the company’s issues.
According to some sources, Facebook is currently active in political battles involving its social media products. Therefore, rebranding itself might be a way to give itself a complete makeover. Some see it as Facebook’s attempt to ignore the issues in the Facebook Papers.
What If Meta Succeeds?
Meta is eyeing the position of being the only company to build a solid foundation for the metaverse. However, the issue with it is the key role Meta would play in the users’ day-to-day lives in case the vision it has for the future turns into reality.
Experts state that the whole presentation and the strategy that Meta wishes to take up are somewhat utopian. They feel that many assumptions are being made about the users’ daily lives, and they doubt that not everyone would like to have it within their homes. A popular belief is that Meta now wants to conquer the virtual metaverse.
While the company is in the news for renaming and rebranding, one needs to remember that Facebook, Instagram, and Whatsapp will retain their names. It’s only the parent company that is changing its name. Do you think the branding makes sense? Don’t forget to share your thoughts in the comments section.